Do you set OKRs for your advertising, or base everything on KPIs? Every good leader knows that when you report on your goals, you have to report on key results. But sometimes you hear your manager talking about only KPIs (“Key Performance Indicators”). I totally understand, it’s easier to say Read more…
The 8 Most Misspelled Brand Names In Google If you’ve ever made a typo in a Google search, you’re not alone. In fact, some of the most popular search terms on the world’s largest search engine are misspellings. According to data from Google, the top 10 misspelled search terms are Read more…
How To Target Your Irish E-Commerce Customers With YouTube Ads There are many types of advertisements available online for e-commerce businesses. Figuring out the right variety for you to use can be tricky. If you have been wondering if YouTube Ads could be the next step in order to grow Read more…
Brand Awareness measurement for small businesses; is it important? First and foremost, the answer is yes — but you need to understand what brand awareness is and how to measure it. In simple terms, brand awareness is the extent to which a brand is recognised by consumers. It’s an important Read more…