What are the benefits of using a Local PPC Agency? Here's 4 good reasons!

What is PPC Advertising?

PPC (Pay-Per-Click) marketing is a form of digital advertising in which businesses pay each time their ad is clicked by a user. Essentially, it's a way to buy visits to your website rather than attempting to earn them organically through search engine optimisation (SEO). For small businesses, PPC can be a game-changer because it allows them to compete with larger companies that have bigger marketing budgets. By targeting specific keywords and demographics, small businesses can reach their desired audience and maximise their marketing dollars. Plus, PPC is highly trackable, allowing small business owners to see exactly how much they're spending and what they're getting in return. This level of transparency and control is especially valuable to small businesses with limited budgets and resources, as it allows them to make data-driven decisions and get the most out of their marketing spend

Cost-effectiveness of PPC Ads for Irish businesses

One major advantage of PPC marketing for a small business is that, typically, it's more cost-effective than other forms of advertising e.g. brand awareness. With Pay-Per-Click, small businesses can set a budget for their campaigns, and they only pay when someone clicks on their ad. Sometimes, the daily spend ends higher than your budget (cough...Google..cough!!), but does average out to your daily budget across approximately 30 days of spending. This means that small businesses can be strategic with their spending, focusing on high-performing keywords and demographics that are most likely to generate leads and conversions. 

PPC ads are the most simple form of advertising to track; small businesses can quickly see which ads and keywords are performing best and adjust their strategies accordingly. By leveraging this data, you can get more bang for your buck and optimise your campaigns for maximum results, whether that's leads, sales, revenue or profit. This level of control and cost-effectiveness is especially crucial for small businesses that need to make every dollar count and don't have the luxury of overspending on ineffective marketing tactics, which you might see from more visually focused ad strategies.

Easily customisable Google search ads

Unlike other forms of advertising that are more one-size-fits-all e.g. Display Banners Ads and Video Ads, PPC allows small Irish businesses to tailor their campaigns to their unique KPIs, products, and services. This means that small businesses can create highly targeted campaigns that speak directly to their ideal customers and offer solutions to their pain points. With the ability to choose specific keywords, demographics, ad formats, and more, small businesses can get creative and craft campaigns that stand out from the competition. With advanced features like remarketing and dynamic search ads, small businesses can even target users who have already shown an interest in their products or services, increasing the likelihood of conversion. 

Local knowledge can go a long way

Working with local experts can have a significant impact on the success of a small business's advertising campaigns. A local PPC agency will have a better understanding of the local market, including the unique needs and preferences of local consumers. This knowledge allows them to craft campaigns that are more targeted and effective, with ad copy and messaging that resonates with a local market. Additionally, a local agency can provide more personalised attention and service, getting to know their clients on a deeper level and providing recommendations and advice that are tailored to their unique needs. 

At Volume Digital, we make sure to have a close partnership with all clients, with regular video calls, client visits, and instant support. A local PPC agency can provide a higher level of service that can be critical to the success of a small business.

Overall, the benefits of working with a local expert PPC agency can help small businesses get the most out of their marketing spend and grow their businesses more effectively.

Quicker introduction to PPC account innovation and experimentation

Google Ads is constantly updating its platform with new features and functionality, and these updates can have a significant impact on the success of a PPC campaign. Sometimes this is presented as new products that are apparent in helping small advertisers with more automation, after all, business owners are very busy and don't have the time to deep dive into large data sets. 

However, even with automation (and I do approve of automation...) owners or small marketing teams don't have the full knowledge of audience targeting, bidding, shopping product feed optimisation, etc. that is necessary for a successful PPC campaign. Staying up-to-date with these changes can be challenging, especially for small business owners that don't have the resources to devote to constant research and experimentation. 

By working with a local PPC agency, you can ensure that campaigns are always leveraging the latest and most effective strategies. We want to get the best results as this aligns with client satisfaction and keeping businesses as clients. With access to new ad formats, bidding strategies, targeting options, and more, you can stay ahead of the advertising curve to create an impact on your business's bottom line.