Reach potential customers before they search

Create demand & reach for your products and services before potential customers search for a solution using highly rewarding Google Display ads.

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The Benefits of Google Display Network Ads Campaign:

Capture cheap traffic

It's well known that the Google display network is a great alternative to Social Media ads, with cheap clicks (CPC's) and amazing reach.

Brand Awareness Ads

Improve performance on conversion-focused 'Brand' campaigns by using cost-efficient image ads to tell customers about your products.

Great targeting options

Target customers who are already searching for your product/service (In-Market), or regularly search for your products/services (Affinity).

Create Product Demand

Instead of waiting for customers to come to you, create demand for your product/service for when they need it most.

Marketing Mix

Ensure that you optimise your marketing to incorporate the full marketing mix using demand generation, direct response and conversion-focused campaigns.

Scale, Scale, Scale!

You don't want to create an echo chamber of promotion to the same potential customers. The Google Display Network helps generate new audiences for your products/services.

Device & Audience Targeting Options

Display network ads are known to be excellent tools for marketing a new or growing business with excellent targeting criteria. This starts with ensuring that ad campaigns are optimised for mobile devices and desktop viewers.

Along with devices, Google provides amazing audience targeting options for web users who are actively searching for similar/competing products and services, but also people who hold a liking for your products using affinity audiences pools.

Using Google Display Ads to build brand and product awareness
Google Display Ads are important to a full funnel marketing strategy to drive new and informed web users

Generate demand for your brand!

The Google Search Network has been long known to be the conversion-focused channel in the marketing mix, especially when working with large companies and digital agencies. However, you need your ideal customers to actively search for your products and services for this to be useful.

The Google Display Network (GDN) helps sow the seed of creating demand with potential customers before they need your product. When the Google Display Network is used correctly, it builds affinity with your business' potential customers; having created brand awareness, your other marketing channels will benefit.

Free Google Display Network Ads Audit

Volume is a digital marketing agency that services clients to ensure that every cent of PPC marketing budget is being optimized in the most efficient way to scale sales and return on ad spend to meet business goals.

Receive a detailed Google Ads feedback report.

Absolutely no commitment until you give the go ahead.

Did we mention it's free?

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