Google Display Ads gives businesses the freedom to show potential customers context to your products and services through creativity. The Google display network shows your creative assets across millions of web placements, ensuring that you will find your customers with careful targeting. These ads are generally used to promote brand awareness, pipeline progression, and drive additional sales.
It's important to recognise that Google Display ads are not suitable for every advertising business, especially if you're searching for quick sales. The Google Display Network (GDN) is best placed in building awareness with current and potential customers for more engagement or sales down the line.
The Google Search Network has been long known to be the conversion-focused channel in the marketing mix, especially when working with large companies and digital agencies. However, you need your ideal customers to actively search for your products and services for this to be useful.
The Google Display Network (GDN) helps sow the seed of creating demand with potential customers before they need your product. When the Google Display Network is used correctly, it builds affinity with your business' potential customers; having created brand awareness, your other marketing channels will benefit.
No long term contract and results-focused ads management.
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