Volume Digital Blog

The latest digital marketing news and tips.

Google Ads Advertising Restrictions

Advertisers can face ppc advertising restrictions; are you in one of these industries?

Advertisers can face ppc restrictions for certain industries; are you in one of these industries? The digital world is still relatively new, and businesses have to learn as they go. While there are a lot of things you can do to attract more customers, it’s no guarantee you’ll succeed. However, […]

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Do you set OKRs for your advertising, or base everything on KPIs?

Do you set OKRs for your advertising, or base everything on KPIs? Every good leader knows that when you report on your goals, you have to report on key results. But sometimes you hear your manager talking about only KPIs (“Key Performance Indicators”). I totally understand,  it’s easier to say […]

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The 8 Most misspelled brand names in Google Search.

The 8 Most Misspelled Brand Names In Google If you’ve ever made a typo in a Google search, you’re not alone. In fact, some of the most popular search terms on the world’s largest search engine are misspellings. According to data from Google, the top 10 misspelled search terms are […]

Benefits of using YouTube advertising to boost ecommerce traffic and sales in Ireland

How to Target Your Irish E-Commerce Customers with YouTube Ads

How To Target Your Irish E-Commerce Customers With YouTube Ads There are many types of advertisements available online for e-commerce businesses. Figuring out the right variety for you to use can be tricky. If you have been wondering if YouTube Ads could be the next step in order to grow […]

Brand Awareness - In today's advertising landscape, it's not enough for businesses to simply be good at what they do. They need to be known for that quality too.

Brand awareness is important for all businesses in today’s advertising landscape. Is it feasible for small businesses to strive for it?

Brand Awareness measurement for small businesses; is it important? First and foremost, the answer is yes – but you need to understand what brand awareness is and how to measure it. In simple terms, brand awareness is the extent to which a brand is recognised by consumers. It’s an important […]

Google PPC Advertising to drive ecommerce sales in Ireland

Driving E-Commerce Sales in Ireland Using Google Ads

E-Commerce: Drive Web Sales in Ireland With Google Ads When you have an online business, one of the most important questions you ask yourself is how are your customers going to find you? Don’t sit around and hope that they stumble upon your business. When you are ready to get […]

PPC Advertising tips for companies on a small budgets

Tactics for Advertising Small Businesses on a Small Budget

Tactics for Small Businesses on a Small Budget Not every business has the capacity or capital to throw thousands of Euros into paid advertising. This is why it is so important to understand the business goals required, and maybe more importantly why do you need google advertising; or any advertising […]

Can you squeeze more results from your audience strategy?

How to squeeze more from your Google Ads Audience Strategy

How to squeeze more from your Google Ads Audience Strategy If you’re new to Google Ads (or a veteran), you may be aware that search campaigns can reach a point where some innovation is required to grow the account searches further. This could be due to the hours, days, weeks […]

Google Ads Search Network Tips To Get Started

Five tips to master the Google Search Network

Five Tips To Master The Google Search Network It’s amazing the number of businesses that don’t understand (or even worse, don’t use) the Google Search Network in their marketing strategy. This is despite they may be spending thousands of Euros (€’s) on Facebook ads or other social media platforms. I’m […]

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