What are the benefits of using a Local PPC Agency? Here’s 4 good reasons! What is PPC Advertising? PPC (Pay-Per-Click) marketing is a form of digital advertising in which businesses pay each time their ad is clicked by a user. Essentially, it’s a way to buy visits to your website […]
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Capture more conversions on YouTube; run Always-on video action campaigns (VAC)
Capture more conversions on YouTube; run always-on video action campaigns (VAC) Are you tired of running campaigns on YouTube that just don’t seem to convert? Are you struggling to turn your viewers into paying customers? It’s time to start focusing on conversion-driven campaigns. By running always-on conversion focused campaigns on […]
How to use Google Ads in Full Funnel Marketing
How to use Google Ads in Full Funnel Marketing Funnel marketing is a strategy used by businesses to guide potential customers through the various stages of the buying process. The idea is to move people from awareness of a product or service, to eventually taking action to make a purchase. […]
The 5 Main Google Ad Rank Factors
5 Google Ad Rank Factors Ad rank is the primary metric Google uses to determine how well an ad will perform. It’s based on both the quality of your ad and the quality of the sites that show your ads. Ad rank = Quality Score + Ad Rank Modifier Quality […]
7 Tips to set up a new Google Ads Search Campaign
Imagine: you are a company which could compete with the big boys in your niche. You have an awesome website, blog and mailing list. What’s missing? A relevant and targeted Google Ads campaign! And to make it complete you will need some new keywords for which you can build your […]
Advertisers can face ppc advertising restrictions; are you in one of these industries?
Advertisers can face ppc restrictions for certain industries; are you in one of these industries? The digital world is still relatively new, and businesses have to learn as they go. While there are a lot of things you can do to attract more customers, it’s no guarantee you’ll succeed. However, […]
Do you set OKRs for your advertising, or base everything on KPIs?
Do you set OKRs for your advertising, or base everything on KPIs? Every good leader knows that when you report on your goals, you have to report on key results. But sometimes you hear your manager talking about only KPIs (“Key Performance Indicators”). I totally understand, it’s easier to say […]
The 8 Most misspelled brand names in Google Search.
The 8 Most Misspelled Brand Names In Google If you’ve ever made a typo in a Google search, you’re not alone. In fact, some of the most popular search terms on the world’s largest search engine are misspellings. According to data from Google, the top 10 misspelled search terms are […]
How to Target Your Irish E-Commerce Customers with YouTube Ads
How To Target Your Irish E-Commerce Customers With YouTube Ads There are many types of advertisements available online for e-commerce businesses. Figuring out the right variety for you to use can be tricky. If you have been wondering if YouTube Ads could be the next step in order to grow […]
Brand awareness is important for all businesses in today’s advertising landscape. Is it feasible for small businesses to strive for it?
Brand Awareness measurement for small businesses; is it important? First and foremost, the answer is yes – but you need to understand what brand awareness is and how to measure it. In simple terms, brand awareness is the extent to which a brand is recognised by consumers. It’s an important […]
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