Capture more conversions on YouTube; run always-on video action campaigns (VAC)

Are you tired of running campaigns on YouTube that just don't seem to convert? Are you struggling to turn your viewers into paying customers? It's time to start focusing on conversion-driven campaigns.

By running always-on conversion focused campaigns on YouTube, you can consistently capture more conversions and see a higher return on your advertising investment. This means designing your ads with a clear call-to-action, targeting the right audience, and measuring your results to optimize for success.

But it's not just about running the right ads. You also need to pay close attention to factors, such as, budget, audience, and ad creative. This means ensuring a seamless user experience, highlighting the benefits of your product or service, and eliminating any barriers to purchase.

Guide for Video Action Campaigns (VAC).

Follow these best practices, and you can turn your YouTube campaigns into conversion powerhouses and start seeing real results for your business. Don't settle for mediocre results – start capturing more conversions today.

Always-on Video Action Campaigns for best conversion results

Fix Budget Constrained Campaigns on YouTube

If you're finding that your campaign is budget constrained on YouTube, it's important to consider increasing your budget. While it may seem counterintuitive to spend more money on advertising, it can actually lead to better results in the long run.

To make the most of your budget expansion, follow the recommendations under the campaign settings in the Google Ads AI. This powerful tool uses machine learning to analyze your campaign data and suggest optimizations that can help you get more out of your advertising budget.

By following the recommendations of the Google Ads AI, you can optimize your campaign to reach more viewers and drive more conversions. It's important to keep in mind that budget expansion isn't a one-time fix – it's something that should be continually monitored and optimized to ensure you're getting the best possible results from your advertising efforts.

Overall, increasing your budget for a YouTube campaign can be a smart move if you're looking to drive more conversions and grow your business. By following the recommendations of the Google Ads AI and continuously optimizing your campaign, you can make the most of your budget expansion and see real results for your business.

Video Action Campaigns Audience Strategy

When it comes to Google Ads YouTube advertising, targeting in-market audiences is crucial for maximizing conversions. In-market audiences are individuals who are actively researching or considering purchasing products or services within a specific industry. By targeting these individuals, you can increase the likelihood of making a sale as they are already in the decision-making process.

On the other hand, demographic targeting can be less effective as it focuses on characteristics such as age and gender, rather than actual purchase intent. While demographic targeting can still be useful, it is important to ensure that at least one campaign in your account is targeting in-market audiences for maximum success.

If your campaign does have demographic targeting, consider removing it in at least one ad group per campaign. This will allow you to test the effectiveness of in-market targeting versus demographic targeting and see which approach yields better results.

Video Action Campaigns Audience Strategy

If you want to capture more conversions efficiently through your YouTube advertising campaigns, one simple but effective step you can take is to activate Google Video partners under your campaign settings. By doing so, you will be able to expand your reach and target a wider range of high intent customers.

Google Video partners are a network of third-party websites and apps that have been approved by Google to show ads from the Google Ads platform. By activating this feature, your ads will be eligible to be shown on these partner sites, increasing the chances that they will be seen by potential customers who are actively searching for or interested in your products or services.

In addition to increasing your reach, activating Google Video partners can also help to improve the performance of your campaigns. 

With a wider net being cast, you may see a higher volume of clicks, impressions, and conversions. This can be especially beneficial if you are targeting a specific audience or geographic region and want to maximize the chances of your ads being seen by potential customers.

Cross Network Reports for ultimate YouTube performance

As a business owner or advertiser, it's important to understand the full value of your Google Ads YouTube Advertising campaigns and how they contribute to your customer's conversion journey. That's where cross network reports come in.

Part of the attribution reports in Google Ads, cross network reports allow you to see how your ads on YouTube interact with other marketing channels, such as search and display ads. This helps you understand the full customer journey and how each touchpoint played a role in their decision to convert.

For example, a customer may have first seen your ad on YouTube and then searched for your product on Google before finally making a purchase. Without cross network reports, you may only attribute the sale to the search ad, but with this data, you can see the full picture and understand the value of your YouTube ad in the customer's journey.

By using cross network reports, you can optimize your campaigns for better results and make more informed decisions about your advertising strategy. Don't underestimate the power of YouTube – uncover the full value of your campaigns with cross network reports and see the true impact of your advertising efforts.

Video Experiments for Video Action Campaigns

Video experiments on Google Ads YouTube Advertising allow you to test different creative strategies to identify which ones perform the best. This can include testing different ad formats, calls-to-action, and visuals to see which ones resonate most with your target audience. By using video experiments, you can gather data and insights on what works and what doesn't, allowing you to continuously optimize your campaigns for success.

In addition to using video experiments, it's important to also consider optimization strategies that emphasize your brand in your videos. This can include incorporating your brand colors, logo, and messaging consistently throughout your ad content. By emphasizing your brand, you can build trust and credibility with your audience and increase the likelihood of conversions.

Video Action Campaigns Conclusion

This overview should help you gain a better understanding of brand awareness and how it can be measured. As you can see, there are opportunities for you to take advantage regardless if you have high marketing budgets or would prefer a cheaper, and more intimate approach with your customers. So yes, it is feasible for all businesses to carry it out in some capacity, but just know that there is work (and important work at that) to carry out initially.

Businesses will begin to market the awareness of their brand and increase the involvement, reputation, competitiveness and the strength of the brand by keeping a close eye on consumer behavior and market trends. By gauging the public's perception of their brand in a legitimate, qualitative and quantitative way, businesses can bolster their content strategy, design new products to meet consumer demand, modify their pricing strategy and revise marketing tactics through concrete data.

Darren Kearney

Darren Kearney

Highly experienced marketing professional with 6+ years of digital campaign experience, managing and executing successful PPC and social media campaigns. Proven ability to drive awareness, engagement, and sales across diverse clients.

With experience working in Google and digital agencies around Ireland, I have worked with some of the largest brands around the world. I am certain that I bring the expertise to maximise advertising results for small businesses in Ireland. 🙂

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