Brand Awareness measurement for small businesses; is it important? First and foremost, the answer is yes – but you need to understand what brand awareness is and how to measure it. In simple terms, brand awareness is the extent to which a brand is recognised by consumers. It’s an important […]
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Driving E-Commerce Sales in Ireland Using Google Ads
E-Commerce: Drive Web Sales in Ireland With Google Ads When you have an online business, one of the most important questions you ask yourself is how are your customers going to find you? Don’t sit around and hope that they stumble upon your business. When you are ready to get […]
Tactics for Advertising Small Businesses on a Small Budget
Tactics for Small Businesses on a Small Budget Not every business has the capacity or capital to throw thousands of Euros into paid advertising. This is why it is so important to understand the business goals required, and maybe more importantly why do you need google advertising; or any advertising […]
How to squeeze more from your Google Ads Audience Strategy
How to squeeze more from your Google Ads Audience Strategy If you’re new to Google Ads (or a veteran), you may be aware that search campaigns can reach a point where some innovation is required to grow the account searches further. This could be due to the hours, days, weeks […]
Five tips to master the Google Search Network
Five Tips To Master The Google Search Network It’s amazing the number of businesses that don’t understand (or even worse, don’t use) the Google Search Network in their marketing strategy. This is despite they may be spending thousands of Euros (€’s) on Facebook ads or other social media platforms. I’m […]
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