When you have an online business, one of the most important questions you ask yourself is how are your customers going to find you? Don’t sit around and hope that they stumble upon your business. When you are ready to get proactive and drive more web traffic to your site, you need to consider using Google Ads.
When you want to see measurable results, creating a great Google Ad targeting your ideal customer base is key. The good news is that marketing on a digital platform can be less complicated than a traditional advertising campaign. You already know that e-commerce extends beyond your physical location, but can you leverage your ads well?
Because Google Ads can help you get in front of those people who are already searching for what you have to offer, they can be a great solution for any E-commerce business. Keep reading to see how getting started with Google Ads can effectively get your business noticed. Millions of people use Google every day and your business can tap into their web traffic.
You don’t need to be intimidated by Google Ads. If you’ve spent any time at all online you already know that these ads are everywhere. First, you need to decide where you want to focus your time and money with your ads. One of the most common Google Ads is the search ad. (Google Ads has multiple ad types available once you get established.)
You’ve probably seen these search ads before on the results page when you’ve done a search. Before anyone is even given a chance to touch the search results there are typically one or two advertisement options that are “text ads” meaning the top search results. Sometimes it can even be difficult to know if your result is an ad.
Other options for search ads on Google include the more traditional ads on the side of the results with a picture and link to purchase. You can set your goal with Google Ads to include sales or simply web traffic, whatever is the best option for your business. If you’re looking for targeted leads, Google Ads is a great system to help you achieve that.
You will have to decide which advertising option suits your e-commerce business the best, but they can work great because they’re based on what you’re selling and you won’t have to rely completely on having strong SEO (search engine optimization) in place. When you pay for an ad, you will show up before your competitors.
Since you will appear in search results only when a prospective customer uses the targeted keywords, it’s far more likely that you’re offering exactly what they’re looking for. Opting to use Google Ads can help you to be seen by your customers. You can find success when you meet customers where they’re at.
Google ads are shown based on more than just the bid you’ve set for each click. While sometimes, the highest bid will win automatically, having a well thought out ad is important as well since Google rewards quality. Google also prides itself on relevancy, which can be helpful to get you traffic that is genuinely interested in your business and not mindless click-throughs.
Google Ads features many different options, but the top search ads are text-only ads, responsive ads, and image ads. Responsive ads have a great benefit of being able to fit any space available and can show up as native ads, helping them blend in. Text ads are the easiest starting point, a customer will do a search and your ad will become their result.
You can choose your specific campaign which will help guide you towards the ad varieties you are most likely to use and prefer. How can you know which ad format is right for your e-commerce business? Consider starting small and growing your campaign as you begin to see results. Starting with text-only ads can also be the easiest option for many businesses.
If you only ship your goods in Ireland, you can adjust your settings in each Google Ads campaign to control who sees your ad. Having the ability to adjust your advertising is one of the biggest benefits of using Google Ads. In fact, once you have your account set up and your campaigns and ad groups are set up well, the next important step is tracking your metrics.
Don’t waste your time and money on advertisements that aren’t helping your business. When you track your metrics you can see exactly how each ad is performing so you can customize the ads you run specifically to what is working. Not all metrics are going to help you understand what is working out the best, but you can certainly make changes as needed.
Before you even begin a new Google Ads campaign, however, you should get an understanding of where your business stands as a baseline. Having that knowledge will allow you to see if the growth you’re hoping for occurs. Generating new traffic to your website also doesn’t mean that your sales have increased, and it can be difficult to see how beneficial your ad is.
You definitely don’t want to just set up your ads and walk away from them. Managing your ads, bids and keywords are going to take some time and effort on your part. While you will determine when to make changes, reviewing your metrics, and making adjustments weekly is a good starting point. The Google ads dashboard makes this easy for anyone to complete.
This should give your ads enough time to make an impact. Digital marketing goes fairly quickly. Look for positive benchmarks, and initially, checking your ROAS (Return on Advertising Spend) will likely be the most important. Has the money you’re spending been worth it? Over time there are other metrics that will come into play and offer you specific insight.
It’s also helpful to know exactly which keyword is leading to click-throughs and which ones aren’t working as well. Tracking that information can be pivotal to your continued success. Since you control the keywords and can change them at any time, Google Ads is easy to tailor to exactly what works for your business.
When you take the guesswork out and focus on your analytics you can see what's working, what's not, and how to do better in your future ads. These are hard things to track with traditional advertising methods. One of the best benefits of digital marketing with Google Ads is this real-time tracking and results.
The best part of Google Ads is that you can spend exactly as much as you want to. Marketing budgets can vary wildly. But when you set up your campaign on the platform, you get to adjust your bids and overall budget. This can be extremely beneficial as you begin an ad campaign since you can slowly increase how much you spend as you get stronger results.
In many ways, Google Ads can be extremely cost-effective for smaller businesses. Traditional ad campaigns force you to compete with larger brands. But the targeted ad concept of Google Ads can help you get more bang for your buck without a complicated contract you don’t understand.
You also don’t need to worry about overspending. With Google Ads, you can set a monthly budget cap. Taking charge of your advertising budget can be exhilarating. Since you can adjust it at any time, as you see the progress to your business, you can reach out to more and more people.
Don’t worry about any problems or complications. Google Ads has its own support team you can reach out to if you have any problems. Just don’t expect to use Facebook or Twitter to get a hold of them. Having customer support for a budget-friendly ad campaign has never been easier than when you use Google Ads to promote your e-commerce business.
The benefit of having an advertising campaign that allows a business of any size to market to millions of people readily available means that working Google Ads into your budget is a great plan. Don’t forget you can start, stop, or edit your campaign at any time. So the flexibility can work with many budgets, even those that shift from time to time.
Advertising is the most effective way to drive up your web traffic. Not only can Google Ads help you build up your e-commerce business, but more traffic to your site should hopefully amount to more sales as well. With Google Ads being easy enough for anyone to figure out, they are the perfect solution for web-based advertising.
The fact of the matter is Google Ads can work for you if you’re willing to put in the work to make it worth it. No campaign is foolproof. However, Google Ads can allow for targeting specific audiences and can be easily managed to help you grow as a business.
There is no magic formula to guarantee success but with some effort, you can track your own metrics and stay in control of your search ads in a budget-friendly way that works for your business. Google Ads is a powerful tool that is easy to use and get the results you’re hoping for.
No long term contract and monthly management from just €450 + VAT.