How to use Google Ads in Full Funnel Marketing Funnel marketing is a strategy used by businesses to guide potential customers through the various stages of the buying process. The idea is to move people from awareness of a product or service, to eventually taking action to make a purchase. Read more…
Advertisers can face ppc restrictions for certain industries; are you in one of these industries? The digital world is still relatively new, and businesses have to learn as they go. While there are a lot of things you can do to attract more customers, it’s no guarantee you’ll succeed. However, Read more…
Do you set OKRs for your advertising, or base everything on KPIs? Every good leader knows that when you report on your goals, you have to report on key results. But sometimes you hear your manager talking about only KPIs (“Key Performance Indicators”). I totally understand, it’s easier to say Read more…
E-Commerce: Drive Web Sales in Ireland With Google Ads When you have an online business, one of the most important questions you ask yourself is how are your customers going to find you? Don’t sit around and hope that they stumble upon your business. When you are ready to get Read more…