How to use Google Ads in Full Funnel Marketing Funnel marketing is a strategy used by businesses to guide potential customers through the various stages of the buying process. The idea is to move people from awareness of a product or service, to eventually taking action to make a purchase. Read more…
5 Google Ad Rank Factors Ad rank is the primary metric Google uses to determine how well an ad will perform. It’s based on both the quality of your ad and the quality of the sites that show your ads. Ad rank = Quality Score + Ad Rank Modifier Quality Read more…
E-Commerce: Drive Web Sales in Ireland With Google Ads When you have an online business, one of the most important questions you ask yourself is how are your customers going to find you? Don’t sit around and hope that they stumble upon your business. When you are ready to get Read more…
How to squeeze more from your Google Ads Audience Strategy If you’re new to Google Ads (or a veteran), you may be aware that search campaigns can reach a point where some innovation is required to grow the account searches further. This could be due to the hours, days, weeks Read more…