How to use Google Ads in Full Funnel Marketing Funnel marketing is a strategy used by businesses to guide potential customers through the various stages of the buying process. The idea is to move people from awareness of a product or service, to eventually taking action to make a purchase. Read more…
Tactics for Small Businesses on a Small Budget Not every business has the capacity or capital to throw thousands of Euros into paid advertising. This is why it is so important to understand the business goals required, and maybe more importantly why do you need google advertising; or any advertising Read more…
How to squeeze more from your Google Ads Audience Strategy If you’re new to Google Ads (or a veteran), you may be aware that search campaigns can reach a point where some innovation is required to grow the account searches further. This could be due to the hours, days, weeks Read more…