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Audience Optimisation

Volume Digital Blog

How to use Google Ads in Full Funnel Marketing

How to use Google Ads in Full Funnel Marketing Funnel marketing is a strategy used by businesses to guide potential customers through the various stages of the buying process. The idea is to move people from awareness of a product or service, to eventually taking action to make a purchase. Read more…

By Darren Kearney, 2 monthsDecember 21, 2022 ago
PPC Advertising tips for companies on a small budgets
Volume Digital Blog

Tactics for Advertising Small Businesses on a Small Budget

Tactics for Small Businesses on a Small Budget Not every business has the capacity or capital to throw thousands of Euros into paid advertising. This is why it is so important to understand the business goals required, and maybe more importantly why do you need google advertising; or any advertising Read more…

By Darren Kearney, 2 yearsAugust 28, 2020 ago
Can you squeeze more results from your audience strategy?
Volume Digital Blog

How to squeeze more from your Google Ads Audience Strategy

How to squeeze more from your Google Ads Audience Strategy If you’re new to Google Ads (or a veteran), you may be aware that search campaigns can reach a point where some innovation is required to grow the account searches further. This could be due to the hours, days, weeks Read more…

By Darren Kearney, 2 yearsAugust 16, 2020 ago
Recent Posts
  • How to use Google Ads Search Network to generate more phone calls.
  • Capture more conversions on YouTube; run Always-on video action campaigns (VAC)
  • How to use Google Ads in Full Funnel Marketing
  • The 5 Main Google Ad Rank Factors
  • 7 Tips to set up a new Google Ads Search Campaign
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