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The Benefits of Google Shopping Network Ads Campaign:

Convert Online Searches

Google Shopping ads make sure that your products are shown to the right audience at the right time, whether that's morning, evening or night.

Loyal Buyers

Providing the easiest access to products that people buy regularly will keep them coming back for more, time and time again.

Save Up To 20% on CPC's

AI plays a large role in Google Shopping ads now with automatic targeting of niche segments depending on the goals set for each campaign. This ensures that your ads will be as cost efficient as possible.

Bid On Profitable Products

You might have a product category with a higher profit margin that others. Google Shopping makes it easy to only target items that will help your business' bottom line.

Product Feed Optimisation

Product feeds can be large and daunting, but they don't need to be. We can help to experiment with product titles, descriptions, images, etc. to generate the best conversion rate for your hard earned budget.

No Bulls**t Reporting

Depending on product list size, we can provide you with simple, easy to digest reporting on a weekly, bi-weekly or monthly basis. Find out which products, locations, day of the week are driving most sales, revenue and profit for your business.

How the Google Shopping Network works

As Google Shopping is reliant on the product feed implemented to decide which products are included, the information goes through Google Merchant Centre. This can be tricky, which is why we have the specialist knowledge that can help you manage your Google Shopping campaigns to best results. We’ll work with you to understand your profit margins on a per-product basis. 

Google shopping ads example view

Data led Approach

The best starting point is to understand what products drive the best results & profit for your business.

Measurable Results

The ideal results from Google Shopping is understandably sales, revenue and profit. There is no easier way to generate sales for an eCommerce store.

Audience Targeting

It's important to develop an in-depth strategy for 'Google Made' audiences, industry research and first party data (remarketing data) to get the best of Google Shopping for your business.

Feed Optimisation

Most small to medium advertisers find the Google product feed optimisation to be daunting, however, with experimentation and iteration, data will provide best results.

Reporting & Metrics

The beauty of Google Shopping campaigns is that there is no way to fluff reporting. Very simply put, if there are no sales, then the ads aren't working. Sales, Revenue & Profit tells the full picture.

Try Volume Digital For Your Business

No long term contracts and results-focused ads management.

or call Tel: (087) 2660472


Have you ever tried to set up a PPC campaign for your business and you didn't see the results you wanted? Volume is here to help! We want to educate and service Small-to-Medium sized businesses in Ireland to get the most from their PPC advertising budget.

Email: info@volume.ie

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